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What Makes Buying Digital Art A Savvy Investment

"The online art market will continue to grow as the experience of online art evolves and becomes more integrated into the wider art world"

Art is communication: communication is now technology
Many pioneering artists of the 21st century will look to technology to find new media from which to derive new artistic language and create new modes of expression. Never before has communication within society been so dependent and enhanced by technology. Effective artistic communication to a large audience in the 21st century will inevitably only happen via many types of technology.

Look at the art that made big money in the last 20 years
Perhaps the artists who have captured the imagination of the public the most in the last quarter of a century are those who have best understood the medium of television. The art in the news at the turn of the century was art woven out of the language of media hype. The Internet is now the latest revolution in mass communication and those artists who understand it will attain the greatest exposure and notoriety and with that their work will fetch the highest prices.




"Finding new ways to transform the digital prints into a unique, robust and elegant art objects will be key to creating digital art for the investor and the more conventional art collector"